PETTIGREW BAKERIES TO OPEN THREE EXTRA SITES
AS TWO INDIE CARDIFF BUSINESSES JOIN FORCES
Two independent, family-run Cardiff businesses have announced that they are joining
forces, in a move that will strengthen the city’s booming artisan bakery scene.
Pettigrew Bakeries - one of the city’s best-loved craft bakeries based in Victoria Park – will
be merging with another artisan bakery business, Friends in Knead; both have attracted
their own cult followings over the last 6/7 years.
Staff from both businesses will continue under the Pettigrew name, offering the best of
both bakeries - but now solely from the Pettigrew Bakeries brand. Friends in Knead
founder, Ceri Bower, will also be joining the team in a new role when she returns from
maternity leave next year.
Siôn Tudur and the team at Loosemores Solicitors acted on behalf of Pettigrew Bakeries to
complete the deal.
As part of the merge, Friends in Knead outlets on Moy Road in Roath, and at Newport
Market, will slowly switch over to Pettigrew branding; over the coming weeks and months
customers will see an increase in the range of bakes available, with more choice than ever
Meanwhile, the current Friends in Knead unit in Castle Arcade will become a stand-alone
showcase for Pettigrew’s growing range of patisserie, and their artisan entremet collection.
This offering has become a core part of the bakery business since Bake Off: The
Professionals 2021 winner Michael Coggan joined the team last year.
Pettigrew founder David Le Masurier said “We are so excited to welcome the Friends in
Knead team into the Pettigrew family, and for what this means for all of our staff. We have
an opportunity to share skills, increase our product range, and expand the business in ways
we didn’t think possible until now.”
As one of the pioneers of craft baking in Cardiff - opening long before the now numerous
artisan bakeries found around the city – the merge will increase Pettigrew’s capacity
considerably and allow them to extend their offering to wholesale customers around the
David continued, “We have always been passionate about Real Bread, made from scratch
every day - and now we have found a way to create the capacity we need to start offering
our Cardiff-made, specialist products to other independent cafes, restaurants and delis
around the city. We know how much care our local chefs put into their food, and now they’ll
be able to get the quality bread to match.”
Back in February, David had announced his plans to put Pettigrew Tearooms, his original
business which started the whole Pettigrew journey, up for sale. But by taking on the Friends
in Knead team, he says that he no longer feels as if he has to choose between the
tearoom and the bakery.
He explained, “I had reached a point where I knew we needed to grow the bakery business,
but I just couldn’t find the time to make it happen – and that’s why I felt I would have to step
away from the tearoom, just so that I could focus on one thing at a time.
Being able to take on Ceri’s team of bakers has taken that obstacle away, and I am really
pleased to say that the Pettigrew Tea Rooms will absolutely be staying as part of the
Ceri added, “Dave & I have been friends for years, leaning on each other for support through
all the ups and downs of running your own business. It is invaluable having a sounding board
who uniquely understands the pressures of being a baker whilst also running a busy, fully
independent artisan bakery. We are both really excited for what comes next"